Creative Licensing signs as global agent for Wet Hot American Summer

The firm is looking at expanding the cult film into apparel, publishing and live action entertainment.
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Creative Licensing has been appointed as the worldwide merchandise licensing agent for the 2001 cult film, Wet Hot American Summer.

The firm is looking at expanding the property into categories such as apparel, art posters, summertime accessories, board games, publishing, promotional tie-ins, specialty gifts and live action entertainment.

“Wet Hot has amassed a huge cult following thanks to its iconic scenes, unforgettable oddball quotes, and star-studded cast with names like Paul Rudd, Bradley Cooper, and Amy Poehler anchoring the film," said Creative Licensing’s director, Stephanie Marlis.

"We are looking forward to presenting the film at Licensing Expo and finding those partners who are devoted to producing fan-first products.”

Howard Bernstein, producer of Wet Hot American Summer, added: “We look forward to collaborating with Creative Licensing to provide unique and creative products and opportunities for the fans, who have been so great in supporting Wet Hot for so many years.”

Current licensees include Mondo, Ripple Junction, and Rusted Wave.

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