Creative Licensing has joined forces with the licensing industry’s Max Arguile to expand the Bill and Ted franchise across the UK and Europe.
Arguile’s company Reemsborko will represent the original two films and build off the hype surrounding the release of the upcoming third title, Bill and Ted Face the Music.
The firm’s initial focus will be in the food and beverage, apparel, accessories and special events categories.
Creative Licensing is tapping into Arguile’s industry knowledge and experience. Over his 20 year tenure at GB Eye, Arguile negotiatied and signed over 1,000 contracts across music, film, TV, football, art, brands, video games and anime.
“I left GB Eye in February and set up Reemsborko Ltd as an opportunity to connect global brands with the UK and European marketplace. I am very excited to not only be working with such a great franchise as Bill and Ted’s, but also to be doing so with my friends at CLC.”
Kim Penny, VP, Creative Licensing, added: “Max brings a unique set of skills and a depth of understanding of the European market that will aid in the expansion of the Bill and Td’s brand – especially with the third film on the horizon. We have known Max for many years, have enjoyed working with him while he was at GB Eye and look forward to collaborating with him as part of CLC.”