Crowds flock to National Media Museum thanks to Moshi Monsters

Special half term activity sees 73.4 per cent increase in visitor attendance.
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The National Media Museum is celebrating some record breaking visitor numbers, thanks to a partnership with Moshi Monsters which ran over the February half term.

The museum welcomed 37,706 visitors over the half term period, a 73.4 per cent increase compared to 2011.

The partnership with Moshi Monsters was the first in a series of activities which link in to the new Life Online Gallery - which is the first gallery to explore the social, technological and cultural impact of the internet and the web. It opens on March 30th.

"The aim of working with Moshi Monsters was to reinforce the 'stay safe online' message - addressed via a family trail throughout the museum - and to help families find out more about the social networking site while inspiring them to engage in practical animation and green screen activities," said Sarah Mumford, head of learning at the museum.

Clare Wiggins, head of Moshi Live at Mind Candy, added: "We're delighted at the turn out for the Moshi Monsters event. This is the first of many fun and live experiences we are developing for 2012. We are thrilled to partner with the National Media Museum and to deliver this experience to a record breaking number of Moshi Monsters fans."

The museum's sister sites also achieved increases in visitor numbers for the period. The Science Museum in London was up 7.9 per cent and the National Railway Museum in York was up five per cent.

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