Crown Crafts extends NoJo brand

Infant and toddler property makes move into licensing merchandise.
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Crown Crafts Infant Products is launching a consumer products licensing programme for its NoJo brand.

The company has chosen Jewel Branding & Licensing to represent the infant and toddler property. It will be eyeing up categories including apparel, crafts and activity sets, baby gear and feeding among others.

A best selling line of bedding and accessories is already available.

On top of this, The Gift Wrap Company has signed up for a full range of baby books, gift wrap, greeting cards, photo frames and memory books. Items will be unveiled at the US National Stationery Show in May 2011.

"We have enjoyed a growing success with our NoJo bedding and accessories," said Nanci Freeman, president and CEO of Crown Crafts Infant Products. "Licensing will allow us to offer the additional products that fans and consumers of NoJo bedding have been asking for, while continuing to build our brand recognition."


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