Cut the Rope becomes back to school star in Iberia's El Corte Ingles department stores

Dedicated exclusive departments will feature in 85 department stores across Spain and Portugal.
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Cut the Rope has been selected as a core back to school feature brand by Spanish and Portuguese department store, El Corte Ingles.

Running until September 22nd, the brand will feature in exclusive corners in 85 of the department stores with additional in store displays in the kids fashion, back to school and publishing departments.

Meanwhile, Cut the Rope collectable Nommies and toys will be on exclusive offer in 12 El Corte Ingles stores across the region, with products placement backed by a marketing campaign offering a free gift when customers spend over €20.

The campaign will also include in store and online activity featuring advertising on the store's website, a social media campaign, in-app adverts and POS materials.

Ruben Gil, CEO of Enjoy Brand Licensing, Cut the Rope's Iberia representative, said: "We are very happy to be able to have El Corte Ingles as a partner.

"With such important players, we firmly believe that the brand will be a great success in Spain and Portugal."

Trudi Hayward, SVP, head of global merchandise, ITV Studios Global Entertainment, said: "The Enjoy promotion with El Corte Ingles is a fantastic way to launch Cut the Rope in Spain and Portugal.

"Our agent Enjoy has done a brilliant job bringing all these partners together, with the support of the ITVS GE and Zeptolab brand teams. This is a model we are looking to use throughout our core European territories.

"In today's retail market place it is critical to get support from key retailers in order to bring licensees on board and provide a broad launch platform for brands."

Cut the Rope is one of the top five most downloaded paid for apps with over 350 million downloads worldwide and five million in Spain.

Enjoy was appointed by ITV Studios Global Entertainment, which manages the European licensing campaign on behalf of Cut the Rope's creator Zepto Lab UK lImited.

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