Cut the Rope pyjamas incoming

Poetic Gem signs a deal for nightwear and adult outerwear.
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Much like a circular candy falling from freshly cut rope into Om Nom's mouth (pictured), Cut the Rope nightwear and adult outerwear will be landing at retail soon.

Poetic Gem has signed a deal with ZeptoLab UK Limited to develop a range of products based on the successful app.

Elliott Matthews, executive director - Licensed Division at Poetic Gem, said: “We are very excited about working on a Cut The Rope range – it’s a red-hot brand that has already achieved cult status so apparel will have enormous appeal at retail and is sure to be snapped up by the millions of fans out there.”

Trudi Hayward, SVP, global head of merchandise at Cut the Rope agent ITV Studios Global Entertainment, added: “We are delighted to have signed this deal with Poetic Gem – their pedigree in the apparel sector is second to none and we know they will do a fantastic job with Cut The Rope.”

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