Cut the Rope signed by Vivid

Plush, key chains and collectables of the candy munching Mascot to arrive in January.
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Vivid has sealed a deal to offer a range of Cut the Rope toys to the European market.

The UK toy firm has signed a licence with app maker Zeptolab, brokered by agent ITV studios.

The toys, based on the little green monster Om Nom (pictured) will be launching in the UK in January, followed by France, Germany, Spain, Benelux and Portugal. Plush, basic plush, key chains and collectables will initially be available.

Since its release Cut the Rope has achieved over 100 million downloads worldwide, available on iOS, Android and other platforms. 

Paul Weston, Vivid Imaginations CEO, said: “We are all very excited about adding Cut The Rope to our portfolio. The digital world has become an important new source of entertainment properties and they don’t get much bigger than Cut The Rope! We are delighted to welcome Om Nom and friends to our roster.”

Misha Lyalin CEO of Zeptolab states: “This is a genuinely exciting period for Zeptolab and, of course, for Cut The Rope, one of the hottest games ever to enter the digital market. We confidently expect this property to be as successful with licensees and at retail across Europe as it has been on so many major digital platforms.”



Brand Profile: Cut the Rope

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