Santoro has appointed Copyright Promotions Licensing Group to represent its girls brand Tutti Cuti in France.
CPLG is already working on new opportunities for the brand, in addition to overseeing the management of Santoro's existing portfolio of Tutti Cuti licensees throughout the country.
"We are delighted to work in a close relationship with Santoro to represent Tutti Cuti in the French market," said Marina Narishkin, MD of CPLG France. "CPLG is very excited to have the opportunity to work with these chic and rich concept designs, and we have a long-term commitment to their development."
The French licensing market is experiencing between eight and ten per cent growth per year.
"The golden rule is that 'France is always different'," added Lucio Santoro, chairman of the company. "They have the vision to be unpredictable and individual, and it is this dynamic and creative passion that both companies share that will form the foundation of a formidable relationship."