Dahon teams with Ford Motor Company on branded folding bicycles - Licensing.biz

Dahon teams with Ford Motor Company on branded folding bicycles

New line of Ford branded bicycles and cycling accessories scheduled for a 2014 release.
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Folding bicycles company Dahon has struck an agreement with Ford Motor Company for a complete line of new Ford branded bicycles.

Expected to launch in 2014, the production and distribution of the new line will be handled by Dahon and will initially be sold through select retail channels.

The Ford line will include a range of folding bicycles and e-bikes for adults and children as well as a full line of accessories.

The latest agreement builds upon Dahon's objective of developing environmentally friendly transportation, while further fostering Ford's own business model.

Dr David Hon, CEO and founder of Dahon, said: "This is a very exciting opportunity for us. By partnering with such an environmentally conscious company as Ford, we are taking the next steps in highlighting the need to reduce carbon emissions and influencing today's auto-dependent public to think about the importance of changing their transport habits to help sustain a greener future."

John Nens, director of global brand licensing and corporate identity at Ford Motor Company, added: "We're pleased to be working with Dahon, as both our companies are committed to delivering smart, high-quality mobility solutions that meet customers' needs.

"Dahon is a great company and we are excited to be working with the industry leader, with 30 plus years of bike making experience."


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