Dairy4Fun seals Gormiti deal - Licensing.biz

Dairy4Fun seals Gormiti deal

Kids dairy products company to roll out variety of branded snacks.
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Kids dairy products firm, Dairy4Fun, has become the latest partner to sign up to the Gormiti programme, after striking a deal with Giochi Preziosi, Marathon Media and Eastern European agent Plus Licens.

The deal will see Dairy4Fun roll out a variety of products including yoghurts, cottage cheese, cocoa drinks and desserts. Eack snack will also contain a Gormiti inspired premium novelty, with the promotion supported by a TV marketing campaign.

"Dairy4Fun is a fantastic brand to be working with and its reputation in producing delicious healthy snacks will work perfectly with Gormiti," said Graziano Delmaestro, licensing director at Giochi Preziosi.

Ales Tvrdon, marketing director at Dairy4Fun, added: "This is going to be a very exciting year for our company and we are pleased to be working with Giochi Preziosi on the Gormiti promotion."




We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

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