Dancing on Ice ties with Ideal Home Show

First ever pop-up ice rink to feature at this year's Christmas event at London's Earls Court.
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The Ideal Home Show at Christmas has revealed a unique tie up with popular ITV show, Dancing on Ice.

The brand partnership will see the first ever Dancing on Ice pop-up ice rink featured at the event, which takes place from November 14th to 18th at London's Earls Court.

The rink will form the centrepiece of the show - which is the first Christmas home event of the season - and will feature daily performances by the show's pro-skaters and their celebrity partners from previous series.

Visitors will also be able to take to the ice in a series of public sessions each day.

November 14th will also mark the launch of the latest Dancing on Ice Live Tour 2012 DVD. Other Dancing on Ice merchandise will also be available at the show.

"This latest partnership demonstrates ITV's commitment to extend traditional methods of brand building on TV, and develop our creative partnerships, with a real focus on expanding engagement with our programme brands," said Corine Sellers, director of UK licensing at ITV.

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