David Beckham and Benedict Cumberbatch join The Paddington Trail across London - Licensing.biz

David Beckham and Benedict Cumberbatch join The Paddington Trail across London

In partnership with VisitLondon, NSPCC and StudioCanal, the initiative sees celebrity designed statues populate iconic spots across London.
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David Beckham, Benedict Cumberbatch and Emma Watson will be putting their artistic skills to the test in a new Paddington Bear trail initiative across London.

In partnership with VisitLondon, the NSPCC and Studio Canal, a host of international celebrities and artists will design a collection of 50 Paddington Bear statues to be placed across the UK’s capital.

Hugh Bonneville, Peter Capaldi, Nicole Kidman and Guy Ritchie are just some to join the initiative, alongside Beckham, Cumberbatch and Watson.

The trail of Paddington statues will populate some of London’s most iconic spots, including the O2, The Royal Opera House, the Museum of London and the Horse Guards Parade, in anticipation of the release of the Paddington movie this November.

“Paddington is an explorer – this trail is a wonderful way of bringing this to life and I hope it makes people look at London with fresh eyes,” said Hugh Bonneville, who stars in the forthcoming movie on November 28th.

“I am delighted to have been asked to design one of the bears and have created an ode to Paddington’s favourite preserve. I can’t wait for people to see it.”

VisitLondon.com has launched a dedicated area of its website to the trail, enabling visitors to find out more about the initiative, while Selfridges has signed as the trail’s retail partner and will be offering a selection of statue miniatures from a dedicated Paddington concept store.

The Paddington Curiosity Shop will be created to celebrate the link between the store and its 60-year history with Paddington, as well as to raise funds for the NSPCC.

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