David Hasselhoff to open Nickelodeon Land - Licensing.biz

David Hasselhoff to open Nickelodeon Land

Baywatch and Britain's Got Talent star to open attraction at Blackpool Pleasure Beach on May 4th.
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Nickelodeon Land will open at Blackpool's Pleasure Beach next week, with Knight Rider, Baywatch and Britain's Got Talent star David Hasselhoff doing the honours of cutting the ribbon.

The Hoff will jet in to the attraction from LA on Wednesday May 4th. He will be joined by characters including Spongebob Squarepants, Dora the Explorer and the Rugrats among others.

Nickelodeon Land is a new six-acre area of the famous Pleasure Beach, home to 12 rides and attractions based on the firm's characters.

"Nickelodeon Land is the biggest amusement park development of 2011, and so having one of the biggest entertainment stars from one of the UK's biggest family shows launch it is fantastic," said Amanda Thompson, Pleasure Beach MD. "All 12 rides, from Spongebob's Splash Basg to the Rugrats Lost River, are now ready for the big launch."

The Hoff, meanwhile, added: "I've been to a lot of events and openings, but those with Spongebob Squarepants are my favourite. I had a blast working with him in The Spongebob Squarepants Movie and can't wait to join him on the Nickelodeon rides at Pleasure Beach."

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