San Francisco-based Dimensional Branding Group has formed a mergers and acquisitions advisory division.
Called Dimensional Branding Advisors, the aim of the division is to counter the traditional M&A process and model that has typically been managed by investment bankers and various non toy industry experienced professionals.
"Current economic times provide a unique window of opportunity for strategic transactions," explained John Leonhardt, president of DBG. "Our understanding of the intangible value of brands, a metric often undervalued, gives DBA clients an advantage in negotiations.
"With over 12 years of experience in the toy and interactive industries, we create and drive value for our clients and, with DBA, have added a new way to assist our clients."