DC Entertainment, Warner and Mattel launch first girl-centric super hero line - Licensing.biz

DC Entertainment, Warner and Mattel launch first girl-centric super hero line

DC Super Hero Girls is aimed solely at the girls' market and will launch this autumn.
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DC Entertainment, Warner Bros. and Mattel have teamed to create its first superhero universe aimed solely at the girls’ market.

DC Super Hero Girls will feature a cast of DC Comics’ female characters as ‘relatable teens’ with episodes and product lines launching this autumn.

The new line will feature the likes of Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and more.

“DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl,” said DC Entertainment president, Diane Nelson.

“DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”

The new property is the product of a collaboration between DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel, who will be leading the toy line with a collection of action figures.

The first phase of the line will launch via digital content and publishing. TV specials, TV movies, toys, apparel, books and more will roll out in 2016.

With launch dates still to be confirmed, it is reported that Random House will create a portfolio of books and while LEGO is on board to offer a line of DC Super Heroes Girls building sets.

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