DC Super Friends and Looney Tunes fly into playgrounds

Warner Bros. Consumer Products UK partners with Park Leisure.
Publish date:
Social count:

DC Super Friends and Looney Tunes characters will transform UK kids' playgrounds and parks.

Superheroes such as Superman and Batman, as well as Looney Tunes characters like Bugs Bunny and Tazmanian Devil, will feature on outdoor play zone equipment, thanks to a new agreement between Warner Bros. Consumer Products UK and Park Leisure.

Park Leisure will provide the equipment to local authorities, schools, holiday and theme parks, leisure centres and a range of other destination venues.

Already developed themed play zones include a Looney Tunes Active Trail featuring products such as a Bugs Bunny Apex Climber and Sylvester chasing Tweety Pie Slalom Posts. 

Other ranges include a Superman Fortress of Solitude climbing frame with slide, a Wayne Manor Batcave climbing wall and slide chute, in addition to stand alone outdoor equipment. 

“We are proud to be part of this exciting venture with Park Leisure as we strongly believe in providing opportunities for children that encourage active play”, said Paul Bufton, General Manager for Warner Bros. Consumer Products UK. 

"By joining forces with Park Leisure our brands can help transform parks and playgrounds into playtime destinations that will provide an unforgettable experience for families in the UK."

Trevor Markham, Park Leisure MD, said: "We’re thrilled to be collaborating with WBCP and we are certain that the products we’ve designed will breathe new life into traditional outdoor play equipment."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.