Warner Bros Consumer Products has unleashed a DC Super Hero takeover with its roster of global licensees and partners this Toy Fair season.
Wonder Woman, Justice League and The LEGO Batman Movie have each taken swooped into the International Toy fair in Nuremberg and New York, alongside the DC Super Hero Girls, Teen Titans Go and Justice League Action franchises.
“With collections and must-have products from the most anticipated films of the year, we’re excited to showcase the full breadth and scope of WBCP’s DC Super Hero offerings in partnership with our super-powered global partners, programmes and products at Toy Fair this year,” said Pam Lifford, president, Warner Bros Consumer Products.
This year will see Mattel reveal a powerful line up of toys inspired by the upcoming Wonder Woman feature, including collectable figures, dolls, play-sets and role play items for fans.
The line up will be supported by further offerings from LEGO and Rubies.
NECA, Tonner Dolls, Hot Toys and Schleich join the roster with an array of action figures and collectable items.
Mattel is also on board to deliver a cast of Justice League toys, alongside LEGO, Rubies, Jakks Pacific, Jada Toys and more, while ten construction sets based on The LEGO Batman Movie have already landed at retail.
LEGO, Mattel and Funko are all on board with Warner’s DC Super Hero Girls, as well as Teen Titan Go and Justice League Action.
WBCP also continues to support a strong DC TV slate with The Flash, Arrow and Gotham performing well.