DCD to represent mum who ate on £10 a week

Has already signed a cookbook deal with Penguin for A Girl Called Jack.
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DCD Publishing has signed a global representation deal with a mum who ate on £10 a week.

Jack Monroe updated her progress on her own popular budget food blog A Girl Called Jack.

DCD has already struck a cookbook deal with Penguin UK; the book will feature over 100 recipes and will hit shelves in March 2014.

As well as publishing, DCD represents Jack for TV, licensing, endorsements, consumer products, public appearances and DVD.

In 2012, then unemployed Southend-on-Sea single mother Jack Monroe found herself with a food budget of just £10 a week last year, to nourish both herself and her son.

She addressed the situation with "immense resourcefulness, creativity and a commendable acquaintance with her local supermarket’s Basics range".

Monroe started her blog on how to eat cheaply, which currently has a whopping 100,000 unique visitor hits a day.

Her recipes are published and illustrated online, and are even being handed out by food banks as examples of how to manage on next to nothing.

Today she works as a reporter for Essex Echo. 

Monroe also wrote the diet for BBC News Finance Reporter Brian Milligan’s 'Live Below The Line'challenge, as part of the Global Poverty Project.

Adrian Sington, CEO at DCD Publishing, said: “Jack is a woman of our times – facing head-on the realities of recession-hit Britain and responding with a ‘make do and mend’ way of thinking that we all need to consider. 

"We look forward to further brand development opportunities through the channels DCD operates in including television and merchandising." 

Lindsey Evans, Cookery Publisher at Penguin UK, commented: “Jack Monroe is a fresh new voice for our times and I am so pleased that Penguin will be publishing her first cookbook. 

"Not only has she managed to feed herself and her son on just £10 a week but she has done so by coming up with delicious and nutritious recipes, all within that budget. More importantly, she can now show us how we can do the same.”

The book deal was brokered by Robert Gwyn Palmer, Head of Publishing at DCD Publishing, with Lindsey Evans, Cookery Publisher at Penguin Group UK for Michael Joseph.

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