DCP digs in with new Winnie the Pooh gardening push - Licensing.biz

DCP digs in with new Winnie the Pooh gardening push

Firm teams with nursery chain Busy Bees for special promotion.
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Disney is launching a new campaign to get young children across the country involved in gardening, spearheaded by Winnie the Pooh.

Teaming with national nursery chain Busy Bees and celebrity gardener Charlie Dimmock, children at each participating nursery will be creating their own Winnie-themed gardens. Parents and friends will also be able to sponsor them to help raise money for Great Ormond Street Hospital Children's Charity.

Each of the 135 branches in the Busy Bees chain has received a Winnie the Pooh garden pack. This contains a selection of seeds and a gardening guide featuring the character, plus hints and tips from Dimmock.

Nurseries will also be able to submit designs for their 'dream garden' to be judged by Dimmock and representatives from Disney and Busy Bees. The eventual winner will receive a visit from Dimmock.

"We are very pleased to have Busy Bees on board as our nursery partner for this campaign," said Dominic Worsley, franchise marketing director at DCP. "Winnie the Pooh's love of being outdoors as well as his inquisitive nature, innocence, imagination and humour means he is the perfect character to help get young children excited about gardening."

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