DCP enters frozen food market

New range of foods including pizza and potato shapes now available at Morrisons supermarkets.
Publish date:
Social count:

Disney Consumer Products and McEvoy Foods have launched a new range of frozen foods starring Mickey Mouse.

The first phase consists of four products: Mickey Chicken Nuggets, Mickey Potato Shapes and two varieties of Mickey-shaped pizzas, cheese and tomato and Hawaiian style with ham and pineapple.

Each product is shaped in the iconic image of Mickey's head and ears, while the character is also prominently featured on the packaging. The range has been developed to comply with The Walt Disney Company's nutritional guidelines which control calories, fat, saturated fat, sodium and sugar, and eliminate trans fats altogether.

For example, the firm says that the Mickey Chicken Nuggets contain 25 per cent fewer calories and 55 per cent less saturated fat than other equivalent products, and both pizzas contain 28 per cent less fat than other equivalent pizzas in the frozen food section.

The range launched in Morrisons supermarkets earlier this week and will move into wider retail from November.

"Disney Consumer Products is committed to giving parents food choices they can approve of while at the same time exciting their kids," explained Dan Dossa, director, DCP, food, healthy and beauty UK. "These frozen food products are important additions to our growing range of healthier food options, which we hope will make it easier for parents to get their kids to consume a more balanced diet."

Howard McEvoy, MD at McEvoy Foods, added: "We are really pleased to be working with Disney, using our expertise in frozen foods to develop healthier products that kids love, while still retaining the great taste.

"This is the first time we have developed products in the iconic shape of Mickey Mouse's head and ears, but we are really happy with the results and we are confident parents and kids will be too."


4_CPLG, Alan Harrison.jpg

Fun with food

The rules on food licensing to children may have changed, but one major reason why licensing is effective has not. Whether it?s fast food or fresh fruit, it has to be fun.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.