DCP launches Camp Rock range

Disney announces extensive product line for the latest tween flick.
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The new product range will include apparel, accessories, footwear, beauty, home, stationary and electronics.

The line-up builds on the singing and dance-filled elements of the movie and incorporate a unique vintage rock ‘n’ roll edge.

Camp Rock’s product collection will include an MP3 Speaker Secret Diary Pillow, a Musical Brush and Stand, a clothes customising Stud-Factory, Talking Pens and a range of dolls.

The movie also stars platinum certified Hollywood Records recording artists the Jonas Bothers and Demi Lovato.

Director of TV Franchises at Disney Consumer Products Europe, Henri Stuart-Reckling said:

“With Camp Rock, Disney Consumer Products has develoed an exciting new multi-category offering with a distinct ‘rock’ feel that leverages the movie’s key attributes. We’re confident these will become popular lifestyle products, generating incremental sales for DCP.”

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