DCP reveals new Winnie the Pooh collection

Forthcoming film supported with wide range of products in toy and electronics categories.
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With a new feature film due from Walt Disney Animation in April, Disney Consumer Products is readying a wide range of accompanying Winnie the Pooh merchandise.

Kicking off the collection is the Winnie the Pooh My First Kitchen, which features a Hundred Acre Wood scene and 14 accessories.

An extensive range of electronic toys includes a Play and Learn Laptop with light-up moveable features to help introduce shapes, colours and numbers, while the Pooh Learning Phone has a light-up honey pot button, plus music and sound effects.

There is also a wide selection of musical instruments including an harmonica, xylophone, marching drum, keyboard and flute.

A bathtime range will feature a Hair & Body Wash, Baby Bath, Baby Shampoo and Baby Lotion, while exclusively designed Jane Churchill wallpaper and fabrics will feature scenes from classic Pooh tales.

Finally, a 2-in-1 Baby Activity Walker will include press, spin, push and turn, as well as a motion sensor to reward walking with songs, phrases and music.

"The new Winnie the Pooh products reflect the warmth and charm of this timeless character, bringing to life the magic of play and story-telling," said Andrea Tartaglia, VP of franchise marketing at The Walt Disney Company Europe.

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