DEI inks non-theatrical deal with Hasbro Studios - Licensing.biz

DEI inks non-theatrical deal with Hasbro Studios

One-year deal will see Discovery Enterprises International repping a number of properties.
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Discovery Enterprises International has signed a one-year deal with Hasbro Studios to represent its programming in the non-theatrical market.

Among the programmes included in the deal are My Little Pony: Friendship is Magic, Pound Puppies, The Adventures of Chuck and Friends, Transformers Prime and GI Joe Renegades.

"This agreement extends the existing partnership between Hasbro and Discovery, while providing our programming with access to premier non-theatrical outlets around the world," said Stephen Davis, Hasbro Studios president. "I can think of no better partner than DEI to handle this important expansion of our business."

Nicolas Bonard, SVP of DEI, added: "From Transformers Prime to My Little Pony, this slate of beloved programming will now delight a global audience in an exciting new way."

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