Delicious line to launch across Lakeland Homewares - Licensing.biz

Delicious line to launch across Lakeland Homewares

Talisman Licensing secures exclusive partnership for dining and kitchenware lines.
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Talisman Licensing is aiming to give the Delicious Magazine brand a boost in the UK, securing an exclusive partnership with Lakeland Homewares stores for branded dining and kitchenware lines.

The range includes a mix of acacia wood, ceramic tableware, cookware and glass storage jars with functional styles and shapes.

The dinnerware line is hand-crafted stoneware, while everyday cutlery and napkins are also available.

The collection is produced by Delicious licensee Li & Fung in Asia.

The association with Lakeland is the second that Talisman has created for Delicious, with the range also selling well at Myer stores in Australia since October 2010.

"It is such an exciting time for the Delicious brand in the UK," said Julian Day, MD of Talisman UK. "The magazine is celebrating its 100th issue and continues to be a leading food and lifestyle publication nationwide.

"Working with Li & Fung as our master licensee on these homewares, we could not be in a better position to take this stunning range to the global retail market."

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