Dell strikes out with MLB deal - Licensing.biz

Dell strikes out with MLB deal

Major League Baseball branded laptops planned following new partnership.
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As the Major League Baseball post-season gets underway, Dell has struck up a partnership to create personalised MLB laptops for fans.

The Dell Design Studio will be offering MLB designs for all 30 teams, with three choices for each team.

"Dell knows that baseball fans are passionate about showing their team pride, and we are thrilled to provide our customers this exciting new opportunity for self expression," said Alex Gruzen, senior VP of global consumer products. "We're confident that Major League Baseball customisation and personalisation will make our notebooks a hit for baseball fans across the country."

Howard Smith, senior VP of licensing at Major League Baseball Properties, added: "Dell is a proven industry leader in laptop customisation and we're pleased to be able to offer this new option to our fans."

The MLB design options will be available from Dell.com from next month.

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