Demi Lovato returns to Fabletics with 2nd collection - Licensing.biz

Demi Lovato returns to Fabletics with 2nd collection

‘Demi's strong sense of self and her passion for an active lifestyle embodies everything we at Fabletics want to share with our community,’ says Fabletics’ Kate Hudson.
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Following the success of her initial limited edition line, Demi Lovato for Fabletics is back with a second activewear collection.

12 new outfits have been designed for the second drop, including performance and lifestyle pieces featuring new design elements such at camo print and contouring waist straps.

This has been incorporated into a selection of products including tops, sports bras, leggings, outerwear and more.

"I'm excited to share Demi's second capsule collection at Fabletics with everyone,” said Kate Hudson, co-founder of Fabletics.

“Demi's strong sense of self and her passion for an active lifestyle embodies everything we at Fabletics want to share with our community. She did some great designs with really fun accents for this collection, which I know our customer is going to love.”

Lovato’s collection will be available across eight countries via 22 Fabletics stores nationwide and online from August 16th.

Lovato added: "I'm so excited to continue working with Fabletics and the design team to launch an even bigger collection for fall. This collection is inspired by my personal style – on stage, at home and in the gym, so I had a lot of fun playing with bold colours, prints and performance elements that I love.

“I felt more confident through the design process this time around, and think that the collection reflects that. I wanted to share that with my fans in hopes that they feel as confident and empowered when wearing the pieces."

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