DHX Brands is gearing up to celebrate ten years of the pre-school property In the Night Garden with a string of events and initiatives.
Boasting the theme Ten years of Magical Journeys, the campaign also marks ten years of friendship, imagination and shared bedtime stories.
In the New Year, DHX will launch a new stand-alone In the Night Garden magazine from publisher Redan, with home entertainment partner Abbey Home Entertainment also releasing a special 10th anniversary edition DVD.
“In the Night Garden has had a unique connection with the youngest of audiences and their parents and their carers in the last decade,” said Deborah Hooper, VP of global brand management at DHX Brands.
“We look forward to building on that extraordinary success with new partnerships and initiatives over the next 10 years and beyond.”
Other events include a themed In the Night Garden zone at the first Family Gardening Show from the Royal Horticultural Society, while Alton Towers will open themed In the Night Garden bedrooms at the brand new CBeebies Land Hotel, which is set to open in summer 2017.
Millpond Sleep Clinic will also run a series of expert workshops to offer advice for new and expectant mums on how to help their babies and toddlers get to sleep.