DHX Brands has signed several new UK partners for its new version of Teletubbies.
New licensees include Worlds Apart for furniture and accessories, Aykroyds for nightwear and underwear, Character World for bedding, Amscan for partyware, Bon Bon Buddies for confectionary, Posh Paws for bags, GB Eye for posters and Zak UK for melamine tableware.
The deals have been signed by Copyright Promotions Licensing Group and products in core categories will roll out at retail from 2016.
“This impressive line-up of licensees underscores the considerable appetite there is in the market for the new Teletubbies, as well as demonstrating the enduring appeal of the brand," said Peter Byrne, EVP, DHX Brands.
"It is fantastic to have this momentum for the property at such an early stage.”
The new 60-episode series of Teletubbies has been commissioned by the UK’s CBeebies and will feature the same iconic characters but will bring a 'refreshed, contemporary look' to the pre-school property.