DHX grows Caillou programme in US and Canada

Licensing agreements inked across toys, storage, health, beauty and puzzle games.
Publish date:
1_DHX MEDIA Caillou.jpg

DHX Media has signed a wide range of broadcast and licensing deals for its pre-school property, Caillou.

PBS Kids has just snapped up the fourth season, and DHX has notched up a number of licensing agreements across toy, storage containers, health, beauty and puzzle game categories.

In addition, Percy3D - a video platform which encourages people to create their own personalised video moment using the latest 3D visual effects and multimedia technologies - has come on board. The firm has taken worldwide digital party invitation rights to Caillou in a three-year deal.

DHX has also renewed its agreement with Buy Seasons for Caillou party goods.

ID Toys has signed up as the US and multi-territory master toy licensee; Komar Kids has taken on sleepwear; and Karmin International has a range of puzzles.

A raft of licensees have also been added in the Canadian market.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.


Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019