DHX Media is launching a standalone licensing arm which will aim to exploit content internationally from its three production subsidiaries, Decode Entertainment, Halifax Film and Studio B Productions.
The division will be headed up by Beth Stevenson, executive VP, production and development at Decode Entertainment and managed by Polly Beel (pictured), director of marketing and licensing.
The firm's slate will include the likes of Franny's Feet, Animal Mechanicals, Bo on the Go, Dirtgirlworld and Kid vs Kat, as well as third party content currently represented by Decode such as Grandpa In My Pocket. New non-television content includes Beer Goggles and Gaia Nathan.
"The launch of DHX Licensing is a major part of our drive to manage and exploit kids' brands across a number of revenue generating opportunities," said Steven DeNure, president and COO of DHX Media. "Licensing and merchandising as well as interactive is a big part of this."