DHX Media acquires Wildbrain Entertainment - Licensing.biz

DHX Media acquires Wildbrain Entertainment

Yo Gabba Gabba producer snapped up by ambitious media company.
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DHX Media has purchased 100 per cent of Wildbrain Entertainment, the LA-based producer of shows including Yo Gabba Gabba.

Michael Polis will continue to lead Wildbrain as president of the firm. He will also serve as EVP, branded entertainment and consumer products at DHX Media, where he will also lead the company's international licensing activities.

"Wildbrain is a great fit for our business," said Michael Donovan, chairman and CEO at DHX Media. "In addition to gaining a new hit US property in Yo Gabba Gabba and its live show, DHX Media will also benefit from an LA-based studio with a strong creative and marketing track record and excellent US broadcaster relationships."

Polis added: "We look forward to working with DHX Media to secure new merchandising and licensing revenue opportunities in the US and beyond."

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