DHX Media adds seven to Yo Gabba Gabba drive - Licensing.biz

DHX Media adds seven to Yo Gabba Gabba drive

New deals span apparel, toys and trading cards; roster now at over 40 licensees.
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DHX Media has signed up a raft of new partners for Yo Gabba Gabba, bringing the licensee portfolio to over 40.

New signings include Freeze Clothing (signature t-shirts and hoodies); Funko (collectable toys); Nyko (game accessories/DS docking station and alarm clock); Volcom (limited edition apparel); Planet Sox (socks, footwear); Trumpette (socks); and Press Pass (trading cards).

These new licensees join the likes of Paramount/Nickelodeon Home Video, Simon & Schuster, Ty and Vans in the licensing programme.

"As one of the most popular series on television and one of the most successful live stage shows in the family entertainment landscape, Yo Gabba Gabba has a diverse fan base that keeps the demand high for new product in all age demographics," said Michael Polis, president of Wildbrain and EVP, brand entertainment and consumer products, DHX Media. "As we head towards a new season of episodes on Nick Jr, and continue to enjoy the early momentum of the live stage show, our carefully selected list of licensees ensure that fans of all ages will continue to enjoy new and innovative consumer product offerings for years to come."

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