DHX Media and Iconix Brand Group are teaming up to co-develop and produce a brand new animated series based on the entertainment toy brand Strawberry Shortcake.
As part of the deal, Iconix will mange the show’s worldwide merchandising and licensing, while DHX Media will produce and globally distribute the content.
John Haugh, CEO and president of Iconix Brand Group, said: “We acquired Strawberry Shortcake because of its universal appeal and tremendous potential. A key pillar of our global strategy for growth has been the development of new content.
“We are thrilled to be partnering with DHX. With their proven track record of developing strong animated children's entertainment, we look forward to providing Strawberry's original fans, who are now moms, with new ways to share the popular brand with their children."
The deal will also see DHX Media become the exclusive global distributor of the Strawberry Shortcake catalogue, adding 108 half-hours to the eight half-hours of content, which is already available in the DHX distribution portfolio.
Dana Landry, CEO of DHX Media, added: “This agreement to grow Strawberry Shortcake continues our strategy of partnering on world-leading brands to generate new, high-quality content for distribution around the world, and to participate in consumer product offerings for such properties.
“We are excited to collaborate with Iconix Brand Group to leverage our animation expertise, distribution reach and merchandising and licensing capabilities to drive new global growth for this perennial girls’ brand.”