DHX Media and Mattel detail international deals for Fireman Sam and Bob the Builder

“Our strong relationship with Mattel continues to bear fruit, as we drive solid demand for Fireman Sam and Bob the Builder internationally.”
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DHX Media and Mattel Creations have detailed a swathe of international deals for the latest seasons of the pre-school series, Fireman Sam and Bob the Builder.

The new deals will span linear broadcast, video-on-demand, home entertainment and theatrical.

Broadcast deals for season 11 of Fireman Sam have been struck with France Televisions for its France 5 channel, Hop Media Group in Israel and MiniMini+, part of Canal+ International in Poland.

In home entertainment, rights for season 11 of Fireman Sam have been signed to Universal Home Video in France, ABC Commercial in Australia and justbridge in Germany and Austria, while theatrical rights for this newest season have been signed to Pathé Live in France.

Additionally, season three of Bob the Builder has been picked up for broadcast by SuperRTL in Germany, Tele-Quebec in Canada, Hop Media Group in Israel and MiniMini+ in Poland. ABC Commercial has also secured home entertainment and SVOD rights to season three for Australia.

“Our strong relationship with Mattel continues to bear fruit, as we drive solid demand for Fireman Sam and Bob the Builder internationally,” said Jerry Diaz, VP distribution, DHX Media.

“Pre-schoolers around the world love these shows and can’t get enough of these fun and adventurous characters. We are excited to deliver fresh new episodes to build on the global appeal of these brands, and drive multiple revenue streams.”

Andy Gosling, director of marketing for Bob the Builder and Fireman Sam, Mattel, added: “We are delighted with these new deals and the strong results from our partners at DHX Media. The rollout and distribution of our brand new content will help us drive these brand franchises further and connect with audiences around the world.”


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