DHX Media partners with YouTube Red to release We Are Savvy - Licensing.biz

DHX Media partners with YouTube Red to release We Are Savvy

The magazine-style show will feature segments including DIY How-tos and celebrity interviews aimed at a tween audience.
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DHX Media has announced a partnership with video streaming subscription service YouTube Red for new series, We Are Savvy.

The half-hour long show will feature segments about music, fashion, dance and DIY as well as celebrity appearances including the likes of singer Alessia Cara, Nashville stars Lennon and Maisy, Supermodel Coco Rocha, and more.

We Are Savvy is set to premiere on YouTube Red this fall. It is produced by B-Minor Productions, a division of Banger Films, and is distributed globally by DHX Media.

“We Are Savvy has a fresh, positive energy and a lively magazine format that makes it a perfect fit for YouTube Red and its audience," said Josh Scherba, EVP distribution and content at DHX Media. "We’re confident that digital-savvy tweens and their families will love this fantastic series.”

“We made this show to reflect what families were doing on YouTube – vlogging, DIYing and so much more – and now to have it live on YouTube Red feels next level,” added Scot McFadyen, CEO of Banger Films / B-Minor Productions.

YouTube Red is a paid membership that gives you an enhanced, uninterrupted experience across YouTube, YouTube Music, YouTube Gaming and YouTube Kids. Members also get exclusive access to new Original series and movies from top YouTube creators. YouTube Red is currently available in the United States, Australia, New Zealand, Mexico and Korea with plans for additional international expansion throughout the year.


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