DHX Media readies new kids network WildBrain

‘As more and more kids move to consuming content on mobile devices, we believe WildBrain represents a significant growth opportunity for DHX,’ says DHX Media’s Dana Landry.
Author:
Publish date:
Social count:
0

DHX Media has unveiled its brand new multi-platform kids network, WildBrain, which has been designed to connect content owners with advertisers.

WildBrain is part of the company’s Wild Brain Family International Limited, a wholly owned subsidiary of DHX.

WildBrain offers videos for children aged from two to ten-years-old, and generates around four billion minutes of content on a monthly basis.

“We are very pleased to propel WildBrain out of its incubator phase as we continue to execute on our strategy of delivering content to kids on the platforms they prefer,” said Dana Landry, CEO of DHX Media.

“The WildBrain team, led by MD John Robson, has done a tremendous job building the business into an additional revenue stream to complement our core distribution business.

“As more and more kids move to consuming content on mobile devices, we believe WildBrain represents a significant growth opportunity for DHX.

“The WildBrain network allows us to leverage the expertise and scale we have gained in monetising our own library on such platforms, to team up with others and help them achieve their goals.”

Shows including Bob the Builder, Fireman Sam, Lazy Town, Wild Kratts, Rosie and Jim, Brum and more can be found on the new service.

John Robson, MD of WildBrain, added: “Platforms such as YouTube are where we are increasingly seeing the new generation of children consume content. YouTube is the leading global video platform, and kids’ content is its fastest growing category.

“At WildBrain, we believe we are the leading experts specialising in delivering content to that audience. Not only are we able to successfully match content with advertisers, but we are also well positioned to create new, original videos to help brand owners extend and further monetise their presence online.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.