DHX Media readies new kids network WildBrain - Licensing.biz

DHX Media readies new kids network WildBrain

‘As more and more kids move to consuming content on mobile devices, we believe WildBrain represents a significant growth opportunity for DHX,’ says DHX Media’s Dana Landry.
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DHX Media has unveiled its brand new multi-platform kids network, WildBrain, which has been designed to connect content owners with advertisers.

WildBrain is part of the company’s Wild Brain Family International Limited, a wholly owned subsidiary of DHX.

WildBrain offers videos for children aged from two to ten-years-old, and generates around four billion minutes of content on a monthly basis.

“We are very pleased to propel WildBrain out of its incubator phase as we continue to execute on our strategy of delivering content to kids on the platforms they prefer,” said Dana Landry, CEO of DHX Media.

“The WildBrain team, led by MD John Robson, has done a tremendous job building the business into an additional revenue stream to complement our core distribution business.

“As more and more kids move to consuming content on mobile devices, we believe WildBrain represents a significant growth opportunity for DHX.

“The WildBrain network allows us to leverage the expertise and scale we have gained in monetising our own library on such platforms, to team up with others and help them achieve their goals.”

Shows including Bob the Builder, Fireman Sam, Lazy Town, Wild Kratts, Rosie and Jim, Brum and more can be found on the new service.

John Robson, MD of WildBrain, added: “Platforms such as YouTube are where we are increasingly seeing the new generation of children consume content. YouTube is the leading global video platform, and kids’ content is its fastest growing category.

“At WildBrain, we believe we are the leading experts specialising in delivering content to that audience. Not only are we able to successfully match content with advertisers, but we are also well positioned to create new, original videos to help brand owners extend and further monetise their presence online.”

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