DHX Media has renewed its deal with BBC Worldwide Asia for the licensing rights to Teletubbies and In the Night Garden in China.
The overarching deal – crossing all categories – complements the partnership’s sub-agent agreement with UYoung Media Group, the firm spearheading licensing and merchandise for In the Night Garden in the region.
In addition, DHX Media has signed an agreement with Shanghai V-Pop for the Chinese home entertainment rights to Teletubbies, with DVDs launching at retail in 2014.
The latest Teletubbies deal expands the reach of the property in China, where it already boasts a roster of licensees including Phoenix, Hangzhou- Z-Shine and Chinoco.
Steven DeNure, president and COO of DHX Media, said: “Teletubbies and In the Night Garden continue to be popular globally, and enjoy a huge fanbase in China.
“We are pleased to be renewing deals with both BBC Worldwide Asia and Shanghai V Pop, ensuring these properties continue to enjoy a significant consumer presence in China.”