DHX Media reveals app plans - Licensing.biz

DHX Media reveals app plans

Firm strengthens interactive division with apps for Animal Mechanicals and Grandpa in My Pocket.
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DHX Media has launched a new app based on its Animal Mechanicals show, while the Grandpa in My Pocket app is also going global, further strengthening the firm's interactive division.

Animal Mechanicals: Beetle Buggy Race ($1.99) is available on all iTunes stores nationwide, and supports the TV series which is currently airing in the US on The Hub, Kids CBC in Canada, the Disney Channels in the UK and Asia, as well as across Latin America, Romania and Korea among others.

Meanwhile, the Grandpa in My Pocket: Horatio Heave Ho ebook - which launched as an iPad app in the UK iTunes store last autumn - is now available worldwide. Additionally, the iPhone/iPod Touch version is now available.

"Apps are the ideal, portable accompaniment to any popular kids television series, they certainly incorporate fun and interactive activities for fans of the show and their parents," said Anne Loi, SVP finance and operations at DHX Media. "We're delighted to launch a new app for Animal Mechanicals and that the reach of Grandpa in My Pocket is now global."

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