DHX Media has teamed with China’s CNTV to launch a new kids’ content platform across the region.
The streaming service will offer exclusive DHX children’s entertainment content across multiple platforms, including the likes of Teletubbies, Inspector Gadget, Madeline and Sonic the Hedgehog.
The new service is expected to deliver video on demand, advertising video on demand and subscription video on demand, providing more than 700 half hours of kids’ content.
Additional titles will follow later on in the partnership, including Caillou, Super Why and Monster Math Squad.
With a launch date and a title yet to be revealed, the new service will be available nationally in the People’s Republic of China.
The deal was announced at a signing ceremony attended by Prime Minister Stephen Harper as the Asia-Pacific Economic Cooperation Summit in Beijing.
DHX president and chief operating officer, Steven DeNure, said: “Launching a new children’s streaming service with China’s official state broadcaster represents a tremendous opportunity to deliver DHX brands to a massive, emerging market.
“We are delighted and honoured to have been able to sign this cooperation agreement in Beijing today, as part of Prime Minister Harper’s trade delegation.”
Michael Hirsh, vice chairman of DHX Media, added: “Over the coming years we look forward to growing DHX’s global footprint, and critical to that will be expanding in to China, one of the world’s largest markets.
“In partnering with CNTV on this new streaming service, we feel we have the best possible collaborator for making that expansion a reality.”