DHX's Grandpa heads to iPad - Licensing.biz

DHX's Grandpa heads to iPad

Cbeebies series to launch as an iPad app.
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3_Grandpa in My Pocket.jpg

DHX Media is set to launch an iPad app based on the hit CBeebies-commissioned series Grandpa in My Pocket.

The Grandpa in my Pocket: Horatio Heave Ho! e-book will retail at £1.79 and will be available in the UK iTunes store at launch, with other territories to follow.

In addition, the app will be available for the iPhone and iPod Touch in spring 2011.

The e-book is narrated by the character of Jason Mason, and features the voices of other Sunnysands characters. It has assorted features including: tapping the little Grandpa on each page to make him run; tapping on Horatio and join in with his pirate roaring, and join in with the words and actions of the pirate song. It is accompanied by images from the series and a full music soundtrack.

Anne Loi, SVP finance and operations, at DHX Media said: “The iPad is a natural platform for extending a popular kids brand, especially one with such a strong narrative and characterisation such as Grandpa. The Horatio Heave Ho! e-book helps kids with their reading, and incorporates fun, interactive activities for fans of the show – and their parents can join in too. It’s the ideal, portable accompaniment to the television series.”

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