Digimon acquired by Saban Brands - Licensing.biz

Digimon acquired by Saban Brands

Long running Japanese anime property added to ambitious firm's portfolio.
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Saban Brands is continuing to dig into its warchest, with Digimon being its latest acquisition.

Saban will now work with Marvista Entertainment for distribution of the series outside Asia. Japanese animation studio, Toei, will handle the licensing and distribution of the property in Asia.

The firm will debut the newest season - Digimon Fusion - at Mipcom in October.

The Digimon franchise was first brought to the US by Saban's Fox Family Worldwide in 1999.

"We're thrilled to reconnect Saban Brands with Digimon, an entertainment franchise that embodies the strong fan base and growth potential we look for in new additions to our portfolio," said Elie Dekel, president of Saban Brands. "We look forward to reintroducing the brand in new and exciting ways that will allow more fans to engage with Digimon."

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