Dinosaur King adds brace

Jouceo and William Lamb join expanding list of licensees for 4Kids' brand.
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4Kids is building on the success of Dinosaur King in Europe - appointing a further two licensees in France and the UK and Ireland.

In France, Jouceo is due to launch a set of branded collectable magnets in summer 2010. These will be available in a box of 30 sachets, as well as blister packs containing three sachets. The range will also feature a collection guide book with two to five sachets, a collectors album and a 'pocket surprise' - a booster set containing a mixture of products such as magnets, pens, mousepads, pencils, bookmarks and badges.

In the UK and Ireland, William Lamb in onboard for slippers, trainers and outdoor shoes. Product is due to hit shelves next summer.

"These new partners add to an impressive list of Dinosaur King licensees in France and the UK and Ireland," said Sandra Vauthier-Cellier, MD of 4Kids Entertainment International. "The brand is a huge success in both territories and we will continue to build on this across all categories."


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