Dinosaur Roar takes to London Buses in a new promotion

The Macmillan promotion for the Nurture Rights books took to 84 double-decker buses in the capital city throughout July.
Author:
Publish date:
Social count:
0
Screen Shot 2017-09-07 at 14.51.28.png

Nurture Rights is celebrating a successful promotional campaign for its headline property Dinosaur Roar, following an advertising campaign that saw the show's colourful characters adorning double-decker buses around London throughout July.

Macmillan Children's Books launched its publishing programme for The World of Dinosaur Roar! with a major investment in an extensive advertising campaign on a large number of London buses, showcasing the first four titles in the series of The World of Dinosaur Roar books: Dinosaur Roar! The Tyrannosaurus rex, Dinosaur Boo! The Deinonychus, Dinosaur Stomp! The Triceratops and Dinosaur Munch! The Diplodocus.

Each of the four advertisements occupied the side of a double-decker and included the name of the book and series, a gigantic picture of the book’s star and a guide to the pronunciation of that dinosaur’s name.

The campaign boasted extensive reach, featuring large drop sections equal in size to a six sheet poster, using vertical as well as horizontal messaging — boasted 4.4 million impacts.

“Interest in The World of Dinosaur Roar!is already strong but this major investment by Macmillan into some unmissable advertisements will inspire even greater enthusiasm for the brand among kids and parents," said Nick Barrington, MD, Nurture Rights.

"Of course, some of the stars of the series were themselves the height of a double-decker, so the buses are appropriate vehicles for an advertising campaign — in more ways than one!”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.