Dinosaur Train secures raft of new global licensing deals

The Jim Henson Company show in agreements covering TV, DVDs, clothing, stationery, books, magazines and meet and greet events
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The Jim Henson Company has secured a wealth of new international television, home entertainment, digital and consumer products licensing agreements for the Emmy Award-nominated series Dinosaur Train.

New television license deals will see season two of the show licensed to Nickelodeon in the United Kingdom, Canal+’s Piwi in France and YLE in Finland.

Elsewhere, season one of the series has been licensed to Channel 11 in Australia, and both one and two have been licensed to Canal Panda in Portugal and Zee Learn in India.

New DVD and digital distribution deals for seasons one and two have been agreed with ZON Media in Portugal. Additionally, season one has been licensed to Watchever for subscription video on demand in Germany.

“Dinosaur Train continues to attract more viewers through television and other media outlets, consumers and licensing partners from around the globe, and we are particularly enthusiastic about the momentum in Europe," said Richard Goldsmith, EVP of global distribution at The Jim Henson Company.

“We knew that young children worldwide have an innate attraction to dinosaurs and trains, which is both enduring and endearing, and we were able to tap into that affinity to deliver engaging storylines that impart an understanding of science and the natural world through likable, relatable characters. 

"It’s a magic that doesn’t happen often, and our partners around the globe recognize that and want to be a part of it.”

Melissa Segal, EVP of global consumer products for The Jim Henson Company added: “Each new broadcast agreement that brings Dinosaur Train to children around the world also provides new opportunities to expand our licensing program,”

“The fascination that preschoolers have with dinosaurs and trains is a universal consumer products trend and provides both the opportunity for Tomy to expand their global toy program and for many additional local licensing opportunities that fit the needs of individual marketplaces.”

In the UK, Ireland and the Channel Islands, Nickelodeon and Viacom Consumer Products have signed an agreement with Aykroyd & Sons to develop children’s nightwear and underwear, with Smith & Brook for children’s outerwear and swimwear and with Rainbow Productions to arrange meet and greets for Buddy throughout the region.

In Germany, Lizenzwerft brokered deals with Popstar for party goods and Universal Music for audio storytelling products, both physical and digital. Nelson Verlag is also on board for colouring and activity books.

In France, Studio Canal has been appointed as the new licensing agent for the brand and DVD partner for that territory.

In Russia and the CIS, Megalicense negotiated an agreement with TPK Gruppa Tovarischey for school supplies while in Poland, Egmont Polska has been appointed as the licensee for books and bi-monthly magazines.

And in the Nordic region, the company’s licensing agent Alicom has signed a deal with Sanoma Magazines for books in all formats.

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