Dinosaur Train steaming across Europe - Licensing.biz

Dinosaur Train steaming across Europe

Jim Henson Company secures new deals in key territories.
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The Jim Henson Company is continuing to expand the programme for Dinosaur Train, securing a number of new deals across Europe.

In the UK, Ireland and the Channel Islands, Nickelodeon and Viacom Consumer Products - the brand's agent in those territories - has signed up Kidztation (wooden toys); Koninklike Jumbo (puzzles, giant playing cards and floor games); Redan Publishing (magazines); and Rail Events.

Meanwhile, the firm's agent in Spain - Selecta Vision - has brokered a number of new agreements. These include Panini Espana, Unice Toys, Play by Play Toys and Novelties Europe and Saica Toys among others.

Over in Italy, licensing agent Dall' Angelo Pictures has secured a deal with Nestle Italiana S.P.A for Easter eggs with surprises, mini Easter eggs and mini chocolate eggs.

Existing Dinosaur Train licensees include Tomy (master toy) and Puffin (publishing).

"Dinosaur Train is on track to surpass our expectations, truly resonating with young viewers around the world, regardless of language, culture or geography," said Mellssa Segal, EVP, global consumer products, The Jim Henson Company.

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