Discovery Enterprises International is to launch the retro brand Discovery 1985, inspired by the original Discovery Channel globe.
The Discovery 1985 vintage brand will embrace clothing, urban fashion, technology accessories and stationery, with the original Discovery Channel logo appearing on the range.
A fashion line has been created for 'fashion conscious men who have grown up with the channel and have a strong affinity with the brand'.
“Discovery 1985 is an exciting, on-trend extension of Discovery Channel brand," said Nicolas Bonard, general manager and senior vice president, Discovery Enterprises International.
"It encapsulates the affection and nostalgia that consumers feel for the early brand and celebrates the channel on its international journey.”
Discovery 1985 will arrive in the UK in 2014 before moving into international markets.