Discovery Communications has extended its relationship with Parragon Publishing for its Discovery Kids property in the US.
As part of the long-term renewal, Parragon will launch a line of new branded books including e-books from the summer. Parragon's Discovery Kids lines has been available for three years, with some 150 titles in the marketplace. As well as the e-books, Parragon will continue to produce colouring books, activity kits and reference books, which focus on the importance of connecting children and their parents with the environment and the world around them.
"Parragon has been a phenomenal partner with exceptional quality, innovation and retail capabilities," said Elizabeth Bakacs, VP, Discovery Kids Licensing. "As the leading brand for real world entertainment for kids, we are thrilled to expand our relationship and add branded e-books to help children learn and read in their digital environment."
Wendy Friendman, Parragon president, added: "The Discovery Kids brand offers consumers a fresh look at the world around them. We're looking forward to continuing our development and publishing some great new content across both print and digital editions."