Discovery Kids rolls out first ever iPad app

Firm teams with Parragon Books for Discovery Kids Sharks app.
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Discovery Communications has expanded its partnership with Parragon Books, rolling out its first iPad app for the Discovery Kids brand.

The Discovery Kids Sharks iPad app features a combination of animation games, information and live action video footage taken from Discovery Channel's Shark Week programming.

"Discovery Kids always strives to bring new places and concepts to kids, which otherwise they could never experience up close and personal," said Elizabeth Bakacs, VP, Discovery Kids Licensing. "The Discovery Kids Sharks app now enables them to explore the deep unknown and one of nature's greatest predators.

"Parragon always brings stunning environments to life through their publishing line and this is a neat opportunity to partner with them to create unique, informative products for children."

Venetia Davie, VP, new business development at Parragon Books, added: "We're delighted to combine our content with the strength of the Discovery Kids brand in a new and exciting way."


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