Discovery launches first DMax e-shop

Features a range of products including electronic paper aeroplanes, outdoor equipment and cars.
Publish date:
Social count:

Discovery Enterprises International (DEI) has launched its umbrella licensing strategy for the DMax brand with its first ever dedicated e-shop in Germany.

DMax is a successful free-to-air television network targeting men between 14 and 49, and is already complemented by a magazine launched in April.

The e-shop features a range of selected products including electronically-operated paper aeroplanes, outdoor equipment and cars. will also stock a number of custom made products from smaller companies that are exclusively available in Germany.

The e-shop has been developed together with license partner Neuland Communication, and DMAX magazine with specialist publishing house Weka.

The DEI team is working to further expand the DMAX licensing programme, with Polyband on board to develop home video.

Plans are also currently underway to develop a book publishing line.

Ian Woods, director, UK and EMEA for discovery Enterprises International, said: "The launch of the DMax e-shop is a milestone moment for the DMax brand, which has built a cult following and is now becoming much more than a television network.

"DMax is in tune with the lifestyle of its target audience - and in try consumers are looking for more opportunities to engage with the brand.

"We're proactively looking to expand our licensing programme around DMax to satisfy that demand and we expect great things from the DMax shop."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.