Discovery Magazine to roll out in Benelux

Firm reveals details of international publishing business at Bologna Book Fair.
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Discovery Communications is launching the Discovery Magazine in Benelux in Q2.

The title has already successfully rolled out in Asia, while a full European release of the publication will take place over the next 18 months.

Discovery Magazine will be published six times a year, with each issue containing 100 pages of real-life stories. The initial print run will be 35,000 copies and it will have a cover price of 6.95 Euros.

"The launch of Discovery Magazine is a further step forward in our ambition to provide Discovery Channel audiences with the opportunity to extend their brand experience beyond television and take it into their everyday lives," said Nicolas Bonard, SVP, Discovery Enterprises International.

"Our dedication to conveying in print, the compelling stories that we've communicated so well on the channel for more than 25 years, will see us create an essential product for Discovery fans and people interested in nurturing their curiosity of the real world around them."


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